Bob Evans Farms
Menu Design / Campaign POP / Branding
We partnered with Bob Evans to re-engineer and design their new menus and seasonal campaigns in order to drive sales and profitability. We created a clean, organized and easy-to-navigate design featuring illustrations and rustic elements that gave this piece a personality true to the small-town farm where the restaurant started. The new menus and POP yielded the brand a positive p-mix shift resulting in an increase to their bottom line.