Fat Biscuit Southern Table & Taps
Branding / Interior Design / Menu Design / Campaign POP / Merchandise Design / Web Design
We were challenged to develop a new restaurant concept with a menu that has broad appeal and comfort, designed to be successful in any market. We created the brand identity, brand voice, menu development and recipe ideation, menu design, and lead the exterior and interior design. We positioned the brand to have a focus on regionally sourced, made-to-order, southern-inspired dishes that speak to both locals and southern transplants. We developed a service model that allows guests to come in for fresh brewed coffee or craft beer, grab a fast breakfast on their way to work, or sit down for a weekend brunch with friends.