Joe's Crab Shack
Ignite Restaurant Group
Branding / Menu Design / Campaign POP / Social Media / Broadcast
From top to bottom we took Joe's Crab shack from a "corona-inspired" beach brand to an authentic Southern Crab Shack through brand positioning, menu re-engineering and design, national and local television campaigns, retail development, website, social media, and even small wear ideation. These changes drove traffic and positive sales for 6 consecutive years.