Romano's Macaroni Grill
Branding / Menu Design / Social Media / Campaign POP / Braodcast
We were tasked with refreshing Macaroni Grill in every facet from positioning, social, POP, and new menu design as part of an entire rebrand focused on modern, Italian-inspired classics. We created a newly designed menu with a clean, minimal look that features a series of unique covers that put each Italian-imported ingredient on display while incorporating copy to tell the story of the families that cultivate them. The message of authenticity was integrated throughout all of our branding work, while telling the story of each ingredient.