La Cima Restaurants
Branding / Menu Design / Campaign POP
We were asked to redesign the menu and beverage book for a well known sports bar and restaurant with a heavy male audience. The new menus were inspired by lumberjacks, which are known for being overtly masculine, along with hand drawn elements from nature and a touch of plaid to even out the aesthetic. We worked to develop matching copy with a slightly "manly humor," that appealed to both men and women.