Au Bon Pain

The Bakery Café

This well-established quick service restaurant was in need of an overall brand refresh.

Solve

A new look, feel, and tone of voice to shift the way consumers see this urban bakery café concept. Introducing a new prototype, simplifying messaging, and implementing a new clean design has helped reinforce the belief that Au Bon Pain is a gourmet convenience for many. Strategically infusing digital campaigns, targeted social spends, food innovation, sales drivers and website design has helped to set the brand apart from it’s highly saturated competitive set.

Services

  • Branding

  • Photography

  • Interiors

  • Campaign POP

  • Social

  • Web Design

Location

  • National

About: Au Bon Pain
About: Branding

Branding

once upon a time...

Au Bon Pain was searching to find its own balance when they tapped our creative team for an overall brand refresh. These changes were the kick-off point in shifting consumer perception of this established urban bakery café concept, allowing the brand to shine on its own.

clearly good, clearly convenient.
About:clearly good, clearly convenient.
clearly good, clearly convenient.
About: design + photography

design + photography

a much-needed makeover

We immediately implemented a new look and feel that replaced their muted, earthy colors with bright and bold ones.

Au Bon Pain is a gourmet convenience where people live & work.

packaging design
About:packaging design
packaging design
Website
Rendering1
About: campaign

campaign

find your balance

We introduced a new campaign for Au Bon Pain that felt sophisticated and modern, yet simplified enough to excite and relate to the everyday people who deserve gourmet convenience near where they live and work. Why Au Bon Pain? Because you deserve it.

The catalytic force behind our design always begins with strategy fueled by a desire to understand the target customer
About:The catalytic force behind our design always begins with strategy fueled by a desire to understand the target customer
The catalytic force behind our design always begins with strategy fueled by a desire to understand the target customer
About:The catalytic force behind our design always begins with strategy fueled by a desire to understand the target customer
Metro Sign

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