Buffalo Wild Wings

Great American Sports Bar

Norton was tasked with designing and engineering menus to support a refreshed brand identity.


Prior to becoming their agency of record for Menu & Merchandising, we hit the ground running with Buffalo Wild Wings by designing and engineering menus to support their refreshed brand identity. The concept was eventually tested in select markets before launching in more than 1,300 locations nationwide, setting up Norton for success before we began handling their campaign merchandising.


  • Menu Design

  • Menu Engineering

  • Campaign POP

  • Copywriting


  • National

About: Buffalo Wild Wings
About: Merchandising


our team supports

ongoing brand campaigns with design, art direction, and copywriting for point-of-purchase (POP) materials and menu updates.

About: Menu Design

Menu Design

The team at B-Dubs

came to us to improve the look and efficiency of their menus to better highlight their most profitable items. At the time, table clutter contributed to menu confusion and lagging beverage sales.

elevated photography direction brings merchandising to life
About:elevated photography direction brings merchandising to life
elevated photography direction brings merchandising to life

our updated design was a stark departure for guests, translating to an immediate lift in beer & wings sales.

BWW Menu Hero Environment
About: new & improved

new & improved

boneless wings + sauces

We produced multiple POP pieces to support the New Sauces campaign — using photography art direction and clean design to build excitement around tasty (and dangerous) new wing flavors like Orange Chicken and Blazin' Carolina Reaper.

About: new campaigns

new campaigns

greatest of all times

Through stories of camaraderie, we're helping showcase how Buffalo Wild Wings has all the food, drinks and experiences that fuel The Greatest of All Times. 

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