Merchandising
our team supports
ongoing brand campaigns with design, art direction, and copywriting for point-of-purchase (POP) materials and menu updates.
Great American Sports Bar
Norton was tasked with designing and engineering menus to support a refreshed brand identity.
Solve
Prior to becoming their agency of record for Menu & Merchandising, we hit the ground running with Buffalo Wild Wings by designing and engineering menus to support their refreshed brand identity. The concept was eventually tested in select markets before launching in more than 1,300 locations nationwide, setting up Norton for success before we began handling their campaign merchandising.
Services
Menu Design
Menu Engineering
Campaign POP
Copywriting
Location
National
our team supports
ongoing brand campaigns with design, art direction, and copywriting for point-of-purchase (POP) materials and menu updates.
The team at B-Dubs
came to us to improve the look and efficiency of their menus to better highlight their most profitable items. At the time, table clutter contributed to menu confusion and lagging beverage sales.
our updated design was a stark departure for guests, translating to an immediate lift in beer & wings sales.
boneless wings + sauces
We produced multiple POP pieces to support the New Sauces campaign — using photography art direction and clean design to build excitement around tasty (and dangerous) new wing flavors like Orange Chicken and Blazin' Carolina Reaper.
greatest of all times
Through stories of camaraderie, we're helping showcase how Buffalo Wild Wings has all the food, drinks and experiences that fuel The Greatest of All Times.