Positioning
Our branding solutions
flowed from in-restaurant menu boards to digital marketing activations. The engaging social media content we crafted was important in changing guest perception during the rebrand.
Corner Bakery
Just around the corner
Corner Bakery tasked Norton with repositioning the brand from a familiar food stop to the contemporary cafe that's known today.
Solve
Our creative team elevated design and photography, and built a messaging strategy to bring this new artisan-inspired aesthetic to life. By showcasing fresh ingredients in quarterly cross-channel consumer engagement programs, we were able to foster massive social media and e-club growth which helped entice current and lapsed customers to return.
Services
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Branding
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Campaign POP
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Menu Design
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Social
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Photography
Location
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National
crafted for convenience
brand heritage
was honored by putting food front and center with bright photography and a radiant, modern color palette, complemented by classic Italian tile patterns.
Our campaigns, both in-store and online, helped stabilize declining sales figures to flat.
Menu Boards
Loyalty Program
Rewards Acquisition
was boosted once we designed fresh and engaging email campaigns to promote Corner Bakery's rewards program and its exclusive offers.
We built a 12-day sweepstakes to drive subscriber growth and generate excitement during the holiday season.
