Menu Board Design
interior + drive-thru
Inspired by the brand's familiar aesthetic, the new menu boards needed to also be easy for guests of all ages to navigate with prominent placement of high-margin items.
Fazoli's
Fast. Fresh. Italian.
Norton was tasked with boosting both profitability and general awareness of Fazoli's updated offerings through dynamic menu design and engineering. Our team continues to support ongoing campaigns with creative strategy.
Solve
Update navigation to improve readability and feature the most profitable, craveable items. New menu boards featured updated photography, included family meals, and also incorporated wings into the core menu board.
Services
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Menu Design
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Menu Engineering
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Photography
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Campaign POP
Location
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National
menu engineering
boosting transaction & ease-of-navigation
Full menu engineering was employed to maximize profitability, taking into account many data points associated with brand equity, eye movement, operationally-friendly recipes, PMIX, and contribution margin by both item and category.
campaign strategy
New Mac & Cheese
Driving traffic and guest frequency through creative strategy and campaign assets. Includes ideation, product naming, design exploration, photography style, and more, all laddering up to each overall campaign theme.
print & digital creative
stuffed pasta fest
We develop attention-grabbing marketing collateral that drives trial and cuts through the crowded, busy QSR/FCR promo period noise—selling Fazoli’s LTOs as truly unique, craveable, great value offerings.
