Menu Design
Interior + Drive-Thru
Norton provided two distinct design concepts based on established Jack's branding with a goal of not only driving sales, but also celebrating their Southern state of mind.
Jack's
Family Restaurants
The Jack’s team tasked us with updating their menus to modernize the overall look and feel and increase profitability with menu engineering.
Solve
The design team at Norton was inspired by the history of Jack’s, a Southern legacy brand. Using elements from their existing branding, the menus we created blended modern and classic design into readable, easy-to-navigate menus backed by engineering.
Services
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Menu Design
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Menu Engineering
Location
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Regional
Our menu engineering considers multiple data points on brand equity, popularity, eye movement, PMIX, contribution margin, and operational ease.
