Leveling Up a Local Stomping Ground
Having grown from one of Houston’s favorite local spots to a growing family of bustling backyard bars with over a dozen locations open across Texas, Little Woodrow’s tasked us with building a new foundation for growth, without leaving their homegrown vibe behind.
Services
Brand Positioning
Brand Identity
Menu Design
Website Design
Campaign Creative
Location
Regional
Leaning into the brand's promise of everyday escape, our brand refresh leaned into Little Woodrow’s status as a modern bar with real roots. A fresh logo family, textured typography, and playful brand elements lean into an Americana feel, right at home with a nonchalant yet witty tone of voice.
Little Woodrow’s new website balances wider brand storytelling with a robust local marketing strategy
