Luby's

Tastes Like Texas

Looking to re-engage lapsed customers and attract new ones, Luby’s tasked us with leveraging their existing digital presence by strategically infusing the brand narrative through social media content, e-mail marketing, and campaign materials.

Solve

Working in tandem with the Luby’s digital team, we developed a unified look and brand voice across all platforms to increase targeted reach and impressions, ultimately driving traffic and trial for the restaurant chain. Every month we provided top-line analytics reports on social performance and brainstormed with the team on big ideas, key programs, quarterly campaign activations, and more.

Services

  • Strategy

  • Social

  • E-mail

  • Photography

  • Copywriting

  • Campaign POP

Location

  • Regional

About: Luby's
About: SOCIAL MEDIA

SOCIAL MEDIA

strategy & management

Our digital strategy revolved around developing relevant and engaging content, both organic and paid, alongside campaigns that captured the look, feel, and essence of Luby’s. Norton functioned as an extension of their team by creating avenues for two-way communication with guests, resulting in more timely responses, trackable impact, and deeper brand advocacy.

About: next level

next level

content creation

Norton knows how to get you ahead while staying nimble enough to keep you topically relevant. Photography, illustration, animations, stop motion, video...we do it all. We customized our creative process to fit what worked best for the Luby's brand and target users, looking at their social as holistic campaigns that were eye-catching on feeds and resulted in more engagement.

Lubys Grid 01 Animation
creative designed to target parents, boost kids meal sales & increase frequency of repeat family visits.
About:creative designed to target parents, boost kids meal
sales & increase frequency of repeat family visits.
creative designed to target parents, boost kids meal sales & increase frequency of repeat family visits.

strategize, measure, optimize, repeat.

AboutLuAnn

LuAnn

AboutTray

Tray

AboutMac

Mac

AboutOlive

Olive

Luby's Characters
About: Karl

Karl

trading card

We created custom illustrations inspired by real-life brand ambassador Karl, complete with character trading cards to get kids excited about eating at Luby's and deliver on the brand's family-first promise.

Lubys Grid 02 Animation
FOOD IS STYLED & SHOT TO FEEL ORGANIC YET CRAVEWORTHY FOR SCROLL-STOPPING MOMENTS.
About:FOOD IS STYLED & SHOT TO FEEL ORGANIC YET CRAVEWORTHY FOR SCROLL-STOPPING MOMENTS.
FOOD IS STYLED & SHOT TO FEEL ORGANIC YET CRAVEWORTHY FOR SCROLL-STOPPING MOMENTS.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.