Mellow Mushroom

Pizza Bakers

Norton was tasked with condensing and optimizing Mellow Mushroom’s main menu for increased profitability.

Solve

Our unique approach to menus led us to marry the brand's psychedelic style with the science of menu engineering. The final concept honored the brand’s evolution and strategically positioned them for success without sacrificing their unique aesthetic.

Services

  • Menu Design

  • Illustration

  • Menu Engineering

  • Copywriting

Location

  • National

About: Mellow Mushroom
About: Menu Design

Menu Design

tried & true

We presented several condensed format options that all incorporated custom artwork and menu engineering—two were eventually tested and customer sentiment results were a combined 94.5% positive.

Hand-drawn elements & hidden “Easter eggs” can be found throughout the menu
About:Hand-drawn elements & hidden “Easter eggs” can be found throughout the menu
Hand-drawn elements & hidden “Easter eggs” can be found throughout the menu
About:Hand-drawn elements & hidden “Easter eggs” can be found throughout the menu

The full-color vertical trifold format showcases the brand’s unique aesthetic, enhanced customer navigation & repositioned high-margin items.

Big Menu
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character set
about: HAND-DRAWN

HAND-DRAWN

illustration

The drawings were a combination of different media, ranging from altered vintage engravings, hand-drawn characters, and fan-favorite easter eggs.

about: whimsical

whimsical

art direction

The fantasy motif on the inside spread complements the restaurant’s eclectic interiors, which are often customized by local artists.

about: UNIQUE

UNIQUE

design approach

We blended colorful inks and alcohol to create a transparent wash and add more texture to the menu's backdrop.

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catering & drink menus were also redesigned to facilitate increased sales outside of the core menu
About:catering & drink menus were also redesigned to facilitate increased sales outside of the core menu
catering & drink menus were also redesigned to facilitate increased sales outside of the core menu
Bev Menu

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