Menu Design
tried & true
We presented several condensed format options that all incorporated custom artwork and menu engineering—two were eventually tested and customer sentiment results were a combined 94.5% positive.
Mellow Mushroom
Pizza Bakers
Norton was tasked with condensing and optimizing Mellow Mushroom’s main menu for increased profitability.
Solve
Our unique approach to menus led us to marry the brand's psychedelic style with the science of menu engineering. The final concept honored the brand’s evolution and strategically positioned them for success without sacrificing their unique aesthetic.
Services
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Menu Design
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Illustration
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Menu Engineering
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Copywriting
Location
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National
The full-color vertical trifold format showcases the brand’s unique aesthetic, enhanced customer navigation & repositioned high-margin items.
Kosmic Karma
Mighty Meaty
Veg Out
HOLY SHIITAKE PIE
HOUSE SPECIAL
Buffalo Chicken
HAND-DRAWN
illustration
The drawings were a combination of different media, ranging from altered vintage engravings, hand-drawn characters, and fan-favorite easter eggs.
whimsical
art direction
The fantasy motif on the inside spread complements the restaurant’s eclectic interiors, which are often customized by local artists.
UNIQUE
design approach
We blended colorful inks and alcohol to create a transparent wash and add more texture to the menu's backdrop.
