Bar-Raising Brand Positioning & Web Design
With over thirty locations across six concepts, PJW Restaurant Group has made a name for itself by delivering high-quality hospitality with hometown heart. With more growth on the horizon, we were tasked with leading a unified brand positioning exercise to serve as the foundation for both the larger group and individual concepts, culminating in a new website for their flagship pub concept.
Services
Brand Positioning
Brand Identity
Website Design
Location
National
Our brand positioning work for P.J. Whelihan’s shows that growing brands don’t have to outgrow their roots. Building on their new foundation, we developed a visual identity to match. Equal parts bold, modern, and approachable, the design style speaks to the brand’s heritage in modern tones that feel rooted, yet relevant.
A custom-built website brings it all home with streamlined navigation, smooth loyalty flow, and location-specific intel on menus, specials, and events.
