Texas Royalty
Norton was tasked with establishing an overarching strategy for the prodigal return of Prince’s Hamburgers, reborn heir apparent to the Texas fast food throne.
Solve
Prince's branding and interiors were completely re-imagined with a full brand positioning and fresh identity system to drive awareness, sales, and traffic to their new location after being forced to close all locations permanently due to Hurricane Harvey. Positioning included brand DNA pillars, core values, voice & tone, target audience analysis, and more.
Services
Branding
Architecture + Interiors
Illustration
Photography
Location
Regional
For fast-food fanatics
who want an exceptional burger (or two) at an exceptional price, Prince's Burgers is your quick stop go-to drive thru that delivers the best burger in Texas through quality prep, speedy service, and own-able presentation.
known for its famous cheeseburgers, onion rings & chocolate shakes, prince's is often credited with popularizing the drive-thru concept in Texas.
Prince
Knight
Dragon
Unicorn
