Branding
From "the pudgy"
to "Thickerdoodle" you can order these beauties in packs of 12, 8, 6, or individually. These fresh-baked cookies can be picked up at pop-up events around Houston, or by placing an order for delivery.
Pudgy's
Fine Cookies
Norton was tasked with constructing the name, logo, and packaging identity for this up-and-coming cookie delivery brand.
Solve
Starting from the ground up of this delicious virtual brand's identity, our talented team of creatives constructed the name, logo, and packaging identity that could pack as much style as these indulgent cookies. Recently, we worked with the Pudgy's team to design and imagine their first brick-and-mortar location in Houston Heights from the ground up.
Services
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Branding
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Packaging
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Photography
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Interiors
Location
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Regional
our team set out to create a mascot who was wholesome & youthful, to represent the kid living inside of everyone.
Interiors
Bold & Vibrant
The physical design emphasized the grab-and-go experience with a variety of materials and textures to complement the rotating cookie menu, with a bold and eye-catching palette meant to invoke nostalgic memories of classic confectionery. Merchandising displays and custom wall neon enhances the ever growing brand and supports an interactive environment for customers.
THE INTERIOR UTILIZES VIBRANT COLORS & AN OPEN FEEL THAT MAKES IT BOTH FAMILY-FRIENDLY AND SIMPLE TO NAVIGATE FOR CUSTOMERS.
packaging
baked fresh & delivered fast
Perhaps the most important part of the process included adding the nostalgic typography and memorable character set to all packaging.
