Pudgy's

Fine Cookies

Norton was tasked with constructing the name, logo, and packaging identity for this up-and-coming cookie delivery brand.

Solve

Starting from the ground up of this delicious virtual brand's identity, our talented team of creatives constructed the name, logo, and packaging identity that could pack as much style as these indulgent cookies. Recently, we worked with the Pudgy's team to design and imagine their first brick-and-mortar location in Houston Heights from the ground up.

Services

  • Branding

  • Packaging

  • Photography

  • Interiors

Location

  • Regional

About: Pudgy's
About: Branding

Branding

From "the pudgy"

to "Thickerdoodle" you can order these beauties in packs of 12, 8, 6, or individually. These fresh-baked cookies can be picked up at pop-up events around Houston, or by placing an order for delivery.

Color scheme loosely based on the flavors & color profiles of the cookies
About:Color scheme loosely based on the flavors & color profiles of the cookies
Color scheme loosely based on the flavors & color profiles of the cookies
About
About
About
About
About
About
"pudgy" character set

our team set out to create a mascot who was wholesome & youthful, to represent the kid living inside of everyone.

data.mainTitle
About: Interiors

Interiors

Bold & Vibrant

The physical design emphasized the grab-and-go experience with a variety of materials and textures to complement the rotating cookie menu, with a bold and eye-catching palette meant to invoke nostalgic memories of classic confectionery. Merchandising displays and custom wall neon enhances the ever growing brand and supports an interactive environment for customers.

Pudgys Interiors 08
About: packaging

packaging

baked fresh & delivered fast

Perhaps the most important part of the process included adding the nostalgic typography and memorable character set to all packaging.

THE INTERIOR UTILIZES VIBRANT COLORS & AN OPEN FEEL THAT MAKES IT BOTH FAMILY-FRIENDLY AND SIMPLE TO NAVIGATE FOR CUSTOMERS.

Full Bleed Photo 09

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.