Pudgy's

Fine Cookies

Norton was tasked with constructing the name, logo, and packaging identity for this up-and-coming cookie delivery brand.

Solve

Starting from the ground up of this delicious virtual brand's identity, our talented team of creatives constructed the name, logo, and packaging identity that could pack as much style as these indulgent cookies. After only opening virtually for a few months the owner has seen much success and is exploring a brick-and-mortar location with our team.

Services

  • Branding

  • Packaging

  • Photography

Location

  • Regional

About: Pudgy's
About: Branding

Branding

From "the pudgy"

to "Thickerdoodle" you can order these beauties in packs of 12, 8, 6, or individually. These fresh-baked cookies can be picked up at pop-up events around Houston, or by placing an order for delivery.

Color scheme loosely based on the flavors & color profiles of the cookies
About:Color scheme loosely based on the flavors & color profiles of the cookies
Color scheme loosely based on the flavors & color profiles of the cookies
About
About
About
About
About
About
"pudgy" character set

our team set out to create a mascot who was wholesome & youthful, to represent the kid living inside of everyone.

About: packaging

packaging

baked fresh & delivered fast

Perhaps the most important part of the process included adding the nostalgic typography and memorable character set to all packaging.

Full Bleed Photo 09

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