A Legacy Brand With Fresh Value
With a history spanning nearly 60 years, Red Lobster has a proven track record of navigating shifting industry trends and economic dynamics to deliver quality food at an approachable price. As part of their recent brand turnaround, Norton was tasked with providing menu design and engineering, along with supporting campaign work to help set the foundation for growth as the brand enters its next chapter.
Services
Menu Design
Menu Engineering
Campaign Creative
Location
National
For the past five years, we’ve been Red Lobster’s go-to partner for menu and campaign creative. Our work together started with developing abbreviated menu designs in the height of the pandemic, and it only built from there—eventually growing into full menu design and engineering and PoP campaign work.
Tasked with revitalizing Red Lobster’s menu and PoP, we worked closely with their in-house design team to provide cohesive, high-performing layouts. With strong visual hierarchy informed by engineering insights, our designs boldly draw attention to high-satisfaction and high-margin items, helping to guide purchase intent with strategic emphasis.
Red Lobster declared this year’s Lobsterfest the GLOAT (Greatest Lobsterfest of All Time), tapping NBA All-Star Blake Griffin to join the celebration and help fans build their dream Lobsterfest plates. Featuring custom messaging, photography direction, and creative concepting, our work drove success at the point of purchase. And with an expected $500M in sales during the weeks of this year’s event, it's safe to say its GLOATed status remains secure.
With vibrant color contrast, eye-catching yet elevated typography, and photography that lets freshness speak for itself, Red Lobster’s merchandising stokes appetites while making it easy to scan and order your next round.
To help drive Red Lobster’s holiday campaign, we put the spotlight on limited-time offerings with design that stays rooted in the brand’s look and feel while raising a glass to the spirit of the season.
