Make Life Delicious
Norton partnered with this hometown hero for ongoing social account management and digital strategy, including monthly content development with analytics to support.
Solve
Through award-winning photography, art direction, copywriting and more, online engagement increased significantly — driving more trial and traffic for Shipley Do-Nuts both on and off-premise. Most importantly, fans got to see a whole new joyful side of the brand.
Services
Strategy
Social
Photography
Copywriting
Location
Regional
strategy & management
Shipley Do-Nuts is already a regional legacy brand with ambitious expansion plans, so boosting awareness and advocacy organically through social was a challenge we eagerly took on to support their business goals. Our content strategy was tailored for Facebook, Instagram and Twitter, including both static photo and video content for posts/ads on corporate Shipley accounts.
for better results
Increasing follower count and engagement starts with crafting more compelling content that stands out on feeds and resonates with target users. We tested a variety of content to determine what performed well for Shipley, applying monthly analytics to our learnings and social best practices.
addy award-winning photography
