Shipley Do-Nuts

Make Life Delicious

Norton partnered with this hometown hero for ongoing social account management and digital strategy, including monthly content development with analytics to support.


Through award-winning photography, art direction, copywriting and more, online engagement increased significantly — driving more trial and traffic for Shipley Do-Nuts both on and off-premise. Most importantly, fans got to see a whole new joyful side of the brand.


  • Strategy

  • Social

  • Photography

  • Copywriting


  • Regional

About: Shipley Do-Nuts


strategy & management

Shipley Do-Nuts is already a regional legacy brand with ambitious expansion plans, so boosting awareness and advocacy organically through social was a challenge we eagerly took on to support their business goals. Our content strategy was tailored for Facebook, Instagram and Twitter, including both static photo and video content for posts/ads on corporate Shipley accounts.

About: sprinkle in joy

sprinkle in joy

for better results

Increasing follower count and engagement starts with crafting more compelling content that stands out on feeds and resonates with target users. We tested a variety of content to determine what performed well for Shipley, applying monthly analytics to our learnings and social best practices.

08 Social Variety
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addy award-winning photography

13 Full Bleed

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