Smoothie King

Rule the day

Norton was tasked with improving Smoothie King's value perception and speed of service through an engineered menu design to support their brand mission and ultimately drive sales and traffic.


The updated menu design highlights ingredient photos to reinforce freshness and whole foods, calls attention to purposes and sub-purposes, and streamlines the ordering process with pricing listed out in columns.


  • Menu Design

  • Menu Engineering


  • National

About: Smoothie King
About: Menu Design

Menu Design

Interior + Drive-Thru

Norton presented multiple design concepts that positioned Smoothie King for growth while staying true to the brand’s vision, taking trend analysis and learnings from engineering partner Simon-Kucher into account. These menu boards are currently in testing.

Ingredient imagery in headers reinforces freshness
About:Ingredient imagery in headers reinforces freshness
Ingredient imagery in headers reinforces freshness

Subtle gradient backgrounds and bands of color differentiate smoothie categories and sub-purposes.

Big Menu
About: find the perfect smoothie

find the perfect smoothie

made with you in mind

Smoothie King's brand mission is to be an integral part of every health and fitness journey, inspiring people to live a healthy and active lifestyle.


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