Rule the day
Norton was tasked with improving Smoothie King's value perception and speed of service through an engineered menu design to support their brand mission and ultimately drive sales and traffic.
Solve
The updated menu design highlights ingredient photos to reinforce freshness and whole foods, calls attention to purposes and sub-purposes, and streamlines the ordering process with pricing listed out in columns.
Services
Menu Design
Menu Engineering
Location
National
Interior + Drive-Thru
Norton presented multiple design concepts that positioned Smoothie King for growth while staying true to the brand’s vision, taking trend analysis and learnings from engineering partner Simon-Kucher into account. These menu boards are currently in testing.
Subtle gradient backgrounds and bands of color differentiate smoothie categories and sub-purposes.
made with you in mind
Smoothie King's brand mission is to be an integral part of every health and fitness journey, inspiring people to live a healthy and active lifestyle.
