Food. Family. Fun.
This celebrity-backed brand has been serving up delicious twists on homemade classics for over a decade. We partnered with Wahlburgers to develop a fresh take on the restaurant’s look and feel.
Solve
The result was a revitalized brand visual identity, a new website designed to work harder, and strategic in-restaurant campaigns and collateral that was celebratory and food-forward. Food, family, and fun are at the heart of everything Wahlburgers does, meaning we go together like fries and ketchup.
Services
Branding
Web Design
Campaign POP
Social
Copywriting
Location
National
as creative partners,
the Norton team was challenged with visually communicating the brand’s roots and the special role that family played in menu development, all while highlighting the food in new ways. We drew inspiration from scrapbooks, family recipes, and nostalgic photos to identify exactly what made this brand stand out from the rest.
Our playful approach to branding is flexible enough to move from print to digital and grow traffic + sales.
loyalty program
At Norton, we work across every guest touchpoint to ensure our client’s campaign, promotion, or special offer makes its mark on the bottom line.
